Frank Vroegop
I am what you can call a multi media artist, a musician, maker of music videos and commercials. Of Dutch origin, but French by culture, for I moved to France when I was 12 years old.
Since 1996 I have made more than 250 commercials around the world – often full of special effects – for brands like Ford, Volkswagen, Audi, Lexus, Toyota, Toyota F1, Nissan, Infiniti, Toyota, Citroën, Dodge, General Motors, Cadillac, Opel, Mercedes, Peugeot, Pepsi, Coca Cola, Tropicana, Panasonic, Times, Danone, etcetera… I also worked with many celebrities for L’Oreal, like Beyoncé Knowless, Claudia Schiffer, Milla Jovovich, Natalia Vodianova and Virginie Ledoyen as well as many athletes: International soccer players for Pepsi and Danone, rugby players, Formula-1 pilots and parachutists.
Many films won prizes in many international festivals, like Lion d’Or and Bronze Lion in Cannes, Epica Awards, Golden Drum Award Portocros, and more.
I also support ‘Reporters sans frontières’ (‘Reporters without borders’) and the Hulot Foundation, for whom I made several films.
As you might be able to tell: I’ve been spoiled…
I’ve never stopped making music. I’m not in therapy, don’t play golf and sports cars do nothing for me. So I had money to spend.
I have always stayed on top of the technical evolution of picture and sound. I share a vintage, analogue recording studio with my friend and composer Marco Rosano and own a large collection of synthesizers and keyboards. Together we composed and produced most of the music in my commercials. Besides making music to accompany pictures, our studio also produced music for singer Andreas Scholl and the experimental band Vavox.
For years I was a frustrated artist, not able to create a single painting that I really liked. Since two years I started painting again, with passion and ambition. Finally happy with my work on the canvas. Is it better than before? I have no idea…
Have I aged? Definitely. Have I lost my energy and passion? I sure hope not!
Frank Vroegop